case studies: promotional unit for Superdrug3

Superdrug wanted to increase its share of mobile phones
targeting students at university events.

Blueprint Projects was chosen for a complete design solution from initial concept through to production.

Blueprint Projects sister company Concessions-online was used in organising booking and sourcing venues.

Computer renderings were used to finalise the design before
commencing with production.

Blueprint Projects also trialed Bluetooth messaging at the events.

As a result of the project, sales of the mobile phones at one event went up by 200%.